Time
61%
of surveyed small-business owners say they struggle to find enough time to get everything done.
SourceAXA UK, 2024
Your business. Your AI team.
Meet your new team.
You built the business. Then it got busy.
You need the right team to help you focus on growing it.
Nili gives you AI teammates that handle the work, so you can focus on what you do best.
You run the business. Nili runs the work.
Start with one teammate. Add more as your business grows.
At the centre
Your business
You focus on your customers. Nili handles the work behind the scenes.
Nili
Chief of Staff
Maya
Front Desk
Alex
Sales
Jules
Marketing
Priya
Webmaster
Sam
Customer Success
Eden
Business Intelligence
Morgan
Finance
You run the business. Nili runs the work.
The pressure
Time, the website, and getting found.
Owners say the same things. There aren't enough hours, the website is hard to change, and being found online takes skills they haven't had time to learn.
The website
34%
of surveyed SME owners cite a lack of expertise as a barrier to website updates.
SourceYell Business, 2021
Getting found
42%
of surveyed SMEs identify digital marketing and SEO as a priority training need.
SourceOECD, 2025
Customers want to book online
45%
of salon clients prefer to schedule appointments digitally whenever possible.
SourcePhorest Consumer Insights, 2025Read the research in Salon Business
Regulatory burden
63%
of surveyed businesses agreed that the time spent complying with regulation was a burden in 2024.
SourceGOV.UK
Customer expectations
73%
of surveyed small-business owners and tradespeople believe their clients now expect them to have a social media presence.
SourceMarkel Direct UK
For your clients
What your clients experience
Someone searches, lands on the site Nili built, and asks Maya a question. They book on the page, get a confirmation straight away, and can move the appointment themselves if plans change.
The film is a sample salon, so you can see the path a client actually takes.
Meet your AI team
Meet the team behind your business.
You don't need to learn where the feature is. You just need to know who handles it. Start with the teammates who are available today. The rest are in training.
Available today
Nili, Maya, Alex, Sam and Morgan are at work, so customers, follow-ups and the numbers keep moving while you're busy.
Available todayNili
Chief of Staff
Coordinates the work across your entire business.
- Keeps work moving
- Surfaces what needs you
- Coordinates the team
Available todayMaya
Front Desk
Handles customer conversations, enquiries and bookings.
- Answers calls and messages
- Captures enquiries
- Books and reschedules
Available todayAlex
Sales
Turns enquiries into opportunities and keeps deals moving.
- Follows up leads
- Keeps quotes moving
- Prepares proposals
Available todayJules
Marketing
Keeps your business visible and your customers engaged.
- Plans campaigns
- Looks after social
- Prepares paid ads
- Keeps the brand consistent
- Makes campaign images and films
Available todayPriya
Webmaster
Keeps your website findable and tells you what needs attention.
- Looks after SEO
- Inspects the website
- Website creation and management
Available todaySam
Customer Success
Builds loyalty, gathers feedback and brings customers back.
- Follows up after a visit
- Asks for feedback
- Helps regulars return
Available todayOmid
Operations
Builds the rota so you don't have to.
- Builds next week's rota
- Flags coverage gaps
- Finds cover when someone is off
Available todayMorgan
Finance
Helps keep your finances organised and under control.
- Invoices and cash flow
- Expenses
- Accounting and bookkeeping
In training
These teammates are learning the business. They'll take on their jobs when they're ready. They are not extra products to buy.
In trainingEden
Business Intelligence
Shows you what is happening in your business, and why.
- Performance and KPIs
- Customers, market and competitors
- Opportunities, risks and forecasts
In trainingKadi
HR
Helps you recruit, onboard and support your team.
- Helps with hiring
- Supports onboarding
- Keeps people records tidy
In trainingLi
Compliance & Legal
Helps manage contracts, compliance, licences and risk.
- Tracks licences and deadlines
- Organises contracts and policies
- Prepares information for professionals
What you get back
More sales, and more of your day.
When people can find you, ask a question and book without waiting, more of them get as far as a yes. Answers, bookings and confirmations come off your list.
Get more customers.
A professional website that turns visitors into enquiries and bookings.
Never miss an opportunity.
Answer customer questions and help them book, even when you’re busy or closed.
Bring customers back.
Follow up automatically and encourage customers to return.
Get your time back.
Spend less time on repetitive admin and more time running your business.
You stay with the customers in front of you. Your AI team handles the rest, and you still decide what goes live.
For you
Watch Nili set it up in minutes
Describe the business and Nili builds the site. Ask for a new headline, switch booking on, and put Maya on the page to answer clients.
Reviews go up when you pick them. Confirmations and reminders go out while you get on with the day.
Pricing
Choose the plan that fits.
Each plan includes the plan before it. The list is what that step adds.
Recommended packages
Package
Free
£0/mo
Products & services included
NiliChief of Staff- AI Consultation
- Business Brain
- Calendar
- HQ Desk
- Project Management
- Task Management
SamCustomer Success- Customer Record Management
Commercial usage
- 300 AI Credit
- 1 Seat
£183/mo capability value
Your price £0/mo
Package
Starter
£49/mo
Everything in Free, plus
MayaFront Desk- Gmail Integration
- Website AI Agent
- WhatsApp Integration
PriyaWebmaster- Google Business Profile Integration
- SEO & Performance Management
- Website Management
SamCustomer Success- Review Management
Commercial usage
- 500 AI Credit
- 2 Seats
Up from 300 AI Credit and 1 Seat
£332/mo capability value
Your price £49/mo
Most popular
Grow
£99/mo
Everything in Starter, plus
MayaFront Desk- Booking Management
- Customer Communication Centre
- Google Calendar Integration
JulesMarketing- Google Ads Management
PriyaWebmaster- Google Analytics Integration
Commercial usage
- 1000 AI Credit
- 5 Seats
Up from 500 AI Credit and 2 Seats
£465/mo capability value
Your price £99/mo
Package
Scale
£199/mo
Everything in Grow, plus
MayaFront Desk- Booking Payment
JulesMarketing- Social Media Management
MorganFinance- Invoice Management
LiCompliance & Legal- Consent Management
Commercial usage
- 1500 AI Credit
- 10 Seats
Up from 1000 AI Credit and 5 Seats
£587/mo capability value
Your price £199/mo
Build Your Own
Build Your Own
For businesses that want a more tailored AI team.
Choose the AI capabilities your business needs and save 30% compared with their individual capability value.
Your AI team
NiliChief of Staff- AI Consultation£19/mo
- Business Brain£39/mo
- Calendar£9/mo
- HQ Desk£39/mo
- Project Management£15/mo
- Task Management£9/mo
SamCustomer Success- Customer Record Management£29/mo
Add capabilities
Commercial usage
£183/mo capability value
Your price £0/mo
Prices in GBP. Subscriptions are billed monthly unless a plan says otherwise.