Beautician
Replying to messages between customers.
Your business. Your AI team.
Meet your new team.
You built the business. Then it got busy.
You need the right team to help you focus on growing it.
Nili gives you AI teammates that handle the work, so you can focus on what you do best.
You run the business. Nili runs the work.
Start with one teammate. Add more as your business grows.
At the centre
Your business
You focus on your customers. Nili handles the work behind the scenes.
Nili
Chief of Staff
Maya
Front Desk
Alex
Sales
Jules
Marketing
Priya
Webmaster
Sam
Customer Success
Eden
Business Intelligence
Morgan
Finance
You run the business. Nili runs the work.
Talk to your team
Give your team a job. They come back when it matters.
You manage Nili the way you'd manage people — in the dashboard today. WhatsApp and SMS are coming soon.
Sarah
Sales, can you chase the leads from yesterday?
Alex — Sales
Done. I've followed up with 7 leads. Two have replied.
Sarah
Anything else?
Nili — Chief of Staff
One customer needs your approval. I've prepared the response.
While you work
While you work, Nili works.
Your customers don't wait just because you're busy. Nili creates capacity — so you can stay with the work that needs you.
You are serving a customer.
A new enquiry arrives. Maya handles it.
You are in a meeting.
A sales follow-up is due. Alex handles it.
You are busy running the business.
Nili coordinates what needs attention.
Incoming call
Maya · Front Desk
CustomerHi, I'd like to book a small tattoo next Thursday.
MayaOf course. I can help with that. I have 2:30pm or 4pm available. Which works better?
Customer2:30.
MayaPerfect. You're booked for 2:30pm. I'll send you a confirmation now.
- Appointment booked
- Calendar updated
- Customer confirmation sent
The real SME problem
Running a small business means doing everyone's job.
Plumber
Missing calls while you're on a job.
Tattoo artist
Managing bookings after a full day tattooing.
Consultant
Chasing clients instead of doing client work.
You don't necessarily need another employee. You need more capacity.
Connect your business
Nili learns how your business works.
Connect the tools you already use. Nili learns your services, customers, schedule, workflows and priorities — then recommends the right AI team for you.
Start here
Gmail
Coming soonGoogle Calendar
Coming soonScheduling
Business phone
Coming soonCalls
Website
Coming soonYour site
Social
Then accounting, CRM, messaging and payments
Google Workspace
Coming soonWork
Microsoft 365
Coming soonWork
WhatsApp Business
Coming soonMessaging
Social
Google Business Profile
Coming soonLocal
Stripe
Coming soonPayments
Xero
Coming soonAccounting
QuickBooks
Coming soonAccounting
FreeAgent
Coming soonAccounting
HubSpot
Coming soonCRM
Pipedrive
Coming soonCRM
Calendly
Coming soonScheduling
Google Drive
Coming soonFiles
Dropbox
Coming soonFiles
Shopify
Coming soonShop
Square
Coming soonPoint of Sale
SumUp
Coming soonPoint of Sale
Zettle / PayPal Point of Sale
Coming soonPoint of Sale
Shopify POS
Coming soonPoint of Sale
Lightspeed
Coming soonPoint of Sale
Calendly
Coming soonScheduling
WooCommerce
Coming soonShop
Etsy
Coming soonShop
WordPress
Coming soonYour site
Wix
Coming soonYour site
Trustpilot
Coming soonReviews
Phone & SMS
Coming soonCalls
Slack
Coming soonTeam
QuickBooks
Coming soonFinance
Everything flows into
Nili Business Brain
Not every connection is live yet. Available tools are labelled. The rest are coming soon — and still shown so you can see where the team is heading.
Build My AI TeamThe business brain
One business brain. Every AI teammate.
Every teammate works from the same understanding of your business — knowledge, preferences, rules, processes and customer context. That shared picture is the Business Brain: what Nili knows about how you work.
One business. One shared Business Brain. One AI team.
- Business knowledge
- Preferences
- Rules
- Processes
- Customer context
- Connected information
Nili Business Brain
Sarah's Tattoo Studio
Services
Fine line · Blackwork · Custom tattoos
Opening hours
Tue–Sat, 10:00–18:00
Booking
30% deposit
Customer profile
25–40, London
Brand voice
Friendly · Informal · Professional
Current goal
Increase weekday bookings
Feeds every teammate
NiliMayaAlexJulesPriyaSamEdenOmidKadiMorganLi
Your recommended team
Tell Nili about your business. We'll build the team around it.
You shouldn't have to decide which tools to buy. Nili looks at how the business actually runs, then recommends the teammates who can take work off your plate.
- Business type
- Team size
- Services
- Customer interactions
- Calendar
- Website
- Social presence
- Business goals
- Current tools
- Repetitive work
Business assessment
We've found 6 ways Nili could help Sarah's Tattoo Studio
Estimated admin time
11 hours/week
Potential time back
7–9 hours/week
Estimate based on the information provided. Not a guaranteed result.
Available today
Maya — Front DeskAlex — SalesSam — Customer Success
Also available
Nili — Chief of StaffMorgan — Finance
In training
Jules — MarketingEden — Business Intelligence
Meet your AI team
Meet the team behind your business.
You don't need to learn where the feature is. You just need to know who handles it. Start with the teammates who are available today. The rest are in training.
Available today
Nili, Maya, Alex, Sam and Morgan are at work — so customers, follow-ups and the numbers keep moving while you're busy.
Available todayNili
Chief of Staff
Coordinates the work across your entire business.
- Keeps work moving
- Surfaces what needs you
- Coordinates the team
Available todayMaya
Front Desk
Handles customer conversations, enquiries and bookings.
- Answers calls and messages
- Captures enquiries
- Books and reschedules
Available todayAlex
Sales
Turns enquiries into opportunities and keeps deals moving.
- Follows up leads
- Keeps quotes moving
- Prepares proposals
Available todayJules
Marketing
Keeps your business visible and your customers engaged.
- Plans campaigns
- Looks after social
- Prepares paid ads
- Keeps the brand consistent
- Makes campaign images and films
Available todayPriya
Webmaster
Keeps your website findable and tells you what needs attention.
- Looks after SEO
- Inspects the website
- Asks before risky changes
Available todaySam
Customer Success
Builds loyalty, gathers feedback and brings customers back.
- Follows up after a visit
- Asks for feedback
- Helps regulars return
Available todayOmid
Operations
Builds the rota so you don't have to.
- Builds next week's rota
- Flags coverage gaps
- Finds cover when someone is off
Available todayMorgan
Finance
Helps keep your finances organised and under control.
- Invoices and cash flow
- Expenses
- Accounting and bookkeeping
In training
These teammates are learning the business. They'll take on their jobs as they're ready — not as extra products to buy.
In trainingEden
Business Intelligence
Shows you what is happening in your business — and why.
- Performance and KPIs
- Customers, market and competitors
- Opportunities, risks and forecasts
In trainingKadi
HR
Helps you recruit, onboard and support your team.
- Helps with hiring
- Supports onboarding
- Keeps people records tidy
In trainingLi
Compliance & Legal
Helps manage contracts, compliance, licences and risk.
- Tracks licences and deadlines
- Organises contracts and policies
- Prepares information for professionals
Built around the way you work
From studios and salons to trades and professional services.
Nili learns how your business works and builds the right AI team around you.
- Tattoo studios
- Beauty salons
- Plumbers
- Electricians
- Agencies
- Consultants
- Restaurants
- Accountants
- and many more
Available today
Never miss a customer again.
Phone, email, messaging and calendar flow to Maya — so customers still get through while you're with a client or on a job.
Phone
Email
Messaging
Calendar
flowing to Maya
Answer
Understand
Check
Book
Confirm
Follow up
Escalate
- Answer calls
- Answer routine questions
- Check availability
- Book appointments
- Reschedule
- Capture leads
- Send confirmations
- Create follow-up tasks
- Escalate when needed
While you're working, Maya is taking care of the front desk.
Working together
Your AI team doesn't work in silos.
One business. One shared Business Brain. One connected team.
Customer contacts you
Maya captures it
Nili understands the context
Alex follows up
Sam keeps them
Jules markets
Eden shows what is happening
Morgan, Omid, Kadi and Li do their jobs
Nili coordinates the work
A customer is never just a message.
Maya handles the conversation and the booking. Nili understands the context. Alex follows up. Sam brings them back. Jules keeps you visible. Eden shows what is happening — and why. Morgan, Omid, Kadi and Li handle finance, operations, people and compliance. Nili coordinates what happens next.
Nili, Maya, Alex, Sam, Morgan and Priya are available today. Jules, Eden, Omid, Kadi and Li are in training — labelled honestly, not as a pile of extra products.
Nili coordinates the work
Work doesn't get forgotten.
Nili turns conversations into action. Teammates pick up what is theirs — so you don't have to chase every thread yourself.
Customer enquiry
→ Alex follows up
New service
→ Priya updates the site
Supplier issue
→ Omid handles it
Upcoming licence
→ Li keeps it in view
Marketing opportunity
→ Jules plans the campaign
To do
Follow up with James about his custom tattoo quote — Friday 2pm.
Alex · from an enquiry
In progress
Update the website with the new aftercare page.
Priya · from a new service
Waiting
Supplier confirmation for ink restock.
Omid · operations
Done
Send Friday appointment reminders.
Maya · handled overnight
Proactive, not prompt-based
Nili doesn't wait for you to ask.
Overnight work, decisions waiting on you, and things the team noticed — so you start the day knowing what needs a human yes.
This dashboard is a product vision. Not every capability is live yet. Nili, Maya, Alex, Sam and Morgan are at work today. The rest of the team is in training.
Overview
Preview · intended product experience
Good morning, Sarah.
Your AI team handled 27 tasks overnight.
Enquiries
12
Handled
Bookings
4
Confirmed
Leads
6
Captured
Tasks
27
Completed
You need to decide
- Approve £850 customer quote
- Confirm Friday appointment
- Review this week's social content
Nili noticed
- Finished-tattoo videos generated more enquiries this month.
- Alex has three leads waiting for a follow-up.
- Morgan has this month's numbers ready for review.
I've prepared the next steps for you.
Example businesses
What a day with Nili can look like.
These are illustrative personas — example businesses, not customer testimonials.
Example business
Sarah — tattoo artist
Sarah is great at tattooing. Evenings shouldn't be messages, Instagram and the diary.
Before
- Missed calls
- Unanswered messages
- Manual bookings
- Website updates
- Social media
- Follow-ups
- Admin
After
- Maya handles enquiries and bookings
- Alex follows up
- Jules keeps the studio visible
- Priya looks after the website
- Sam brings customers back
- Eden shows what is happening
- Nili coordinates the rest
Sarah focuses on her craft. Her AI team handles the rest.
Example business
James — Plumber
On a job when the next enquiry comes in. Maya still picks up.
Example business
Leah — Beautician
With a client instead of answering the same questions between appointments.
Example business
David — Consultant
Doing client work instead of chasing the last three unpaid follow-ups.
Local & careful
AI that understands your business — and where you operate.
Nili can use business location, industry, business structure and relevant information so Li can help identify licences, renewals, deadlines, documentation, local requirements and industry obligations.
Nili does not provide regulated legal or tax advice. Li helps identify requirements, organize information and prepare items for qualified professionals when needed.
Items coming up for this business.
Licence renewal
Due 15 October
Documentation review
Due 1 November
Illustrative example. Not legal or tax advice.
The difference
Why not just use ChatGPT?
ChatGPT can answer a question. Nili helps run the work.
Generic AI
You ask. It answers.
You ask
It answers
Nili
It knows the business and the team gets work done.
Knows your business
Has defined responsibilities
Connects to your tools
Works through workflows
Takes action
Reports back
Fewer tools to manage
One AI team. Fewer tools to manage.
Connect the tools you already use. Over time, Nili can become the intelligent layer connecting your business. It does not currently replace every tool.
Phone
Email
Bookings
CRM
Social
Website
Tasks
Accounting
Reporting
NILI
One connected layer across your business.
Start with the tools you already have. Add teammates as they go live.
How it works
Done for you. Not another platform to configure.
You tell Nili about your business. We do the hard setup. Your team gets the work done.
01
Tell us about your business
What you do, who you serve, and what eats the day.
02
Connect your tools
Inbox, calendar, phone, website — the places work already lives.
03
Nili builds your team
We recommend the teammates around your business. We do the hard setup.
04
Your team gets to work
Maya starts helping customers. You stay with the work that needs you.
After you sign up
What the first weeks are designed to feel like.
This is the intended experience, not a guaranteed implementation timeline. We do the hard setup. You stay with the customers.
Day 1
Tell Nili about your business.
What you do, who you serve, and where the work piles up.
Day 1
Connect your tools.
Start with the inbox, calendar, phone, website and Instagram you already use.
Day 2
Nili builds your Business Brain.
A shared picture of services, hours, customers and how you like to sound.
Day 2
Your first AI teammate is configured.
Usually Maya at the Front Desk — so customers can still get through.
Day 3
Maya starts helping customers.
Calls, messages and bookings begin to move without you holding every thread.
Week 1
Nili begins identifying more opportunities to help.
Follow-ups, website updates and tasks that keep slipping.
Month 1
Add your next AI teammate.
Grow the team as the business needs it — not all at once.
Pricing
Start free. Add a teammate when you're ready.
Free business assessment. No credit card. Then try your first Nili teammate for 14 days — founding customers can extend to 30.
Nili Free
Nili Free
£0
See what your AI team could look like. No credit card.
- Free business assessment
- Basic Business Brain
- AI team recommendations
- Basic business insights
- Dashboard preview
Total Free
Nili Starter
Nili Starter
£79/ month
Start with one teammate.
- One teammate to start
- Core integrations
- Usage limits
- 14-day free trial of your first teammate
Total From £79 / month
Most popular
Nili Growth
£149/ month
Add teammates as the business grows.
- Multiple teammates working together
- Connected workflows
- Higher usage
- Monthly performance reports
Total From £149 / month
Nili Business
Nili Business
£299/ month
Build the team you need.
- The broader team as it comes online
- Advanced integrations as they go live
- Business reporting
- Higher usage
Total From £299 / month
Your price depends on the team your business needs.
Trust
Your business. Your data. Your control.
A team that works inside your business has to earn that place. Permissions, a clear record of activity, and a human in the loop are part of the product — not an afterthought.
Controlled permissions
You choose what Nili can see and do. Access is limited to the job at hand.
Human approval
Nili asks when a decision should be yours — quotes, exceptions, anything it shouldn't act on alone.
Clear AI actions
You should be able to see what was said, booked, sent or left waiting.
Auditability
A record of activity so you can check what happened, and when.
Secure integrations
Tools are connected with care. Nothing is implied live until it is labelled available.
Escalation
When AI shouldn't act, it hands the work back to you.
Ready when you are
Stop running your business alone.
Tell Nili about your business. We'll show you which teammates can take work off your plate.
