Legal
Nili Privacy Policy
Last updated: 21 October 2026
Nili is an AI-powered business assistant platform that helps small and medium-sized businesses manage and automate business activities through AI-powered teammates.
This Privacy Policy explains how Nili collects, uses, stores and protects personal information when you use our website, platform and services.
1. Who we are
Nili is operated by Nili ("Nili", "we", "us" or "our").
Website: https://nili.team
For privacy enquiries, please contact us at support@nili.team.
2. Information we collect
Depending on how you use Nili, we may collect:
Account information
When you create an account, we may collect:
- Name
- Email address
- Business name
- Business contact information
- Login and authentication information
Business information
You may provide information about your business, including:
- Products and services
- Customers and contacts
- Business communications
- Tasks and notes
- Business documents
- Website information
- Marketing and operational information
Information from connected services
Nili allows you to connect third-party services and business tools.
When you connect a third-party service, Nili may access information that you specifically authorise through that service's authorisation process.
Depending on the services you connect, this may include:
Google services:
- Gmail messages and metadata
- Google Calendar events
- Google Drive files
- Google Search Console data
- Google Analytics data
- Google Ads account and advertising performance data
- Google Business Profile information
- Google Merchant Center information
Meta services:
- Facebook Pages and related Page information
- Facebook Page messages and interactions where authorised
- Facebook Page posts and content where authorised
- Instagram professional account information
- Instagram posts, media and engagement information where authorised
- Instagram messages and interactions where authorised
- Advertising and campaign information from Meta advertising accounts where authorised
- WhatsApp Business account and related business information
- WhatsApp business phone numbers
- WhatsApp conversations, messages and message metadata where authorised
- Customer and contact information associated with WhatsApp interactions where authorised
- WhatsApp message templates submitted for the connected WhatsApp Business Account, including language, category, content, approval status and rejection reason
Other connected services may provide additional business information depending on the permissions you grant.
Nili only requests the permissions necessary for the functionality you choose to use.
Website and technical information
We may collect technical information such as:
- IP address
- Browser and device information
- Operating system
- Log information
- Usage information
- Diagnostic and performance information
3. How we use information
We use information to:
- Provide and operate Nili
- Provide AI-powered business assistance
- Perform tasks requested or authorised by users
- Connect to third-party services selected by users
- Analyse business performance
- Provide business, marketing and operational insights
- Help users manage communications and customer interactions
- Help users manage and analyse advertising activities
- Personalise the Nili experience
- Improve reliability and performance
- Detect and prevent fraud, abuse and security incidents
- Provide customer support
- Maintain and improve our services
- Comply with legal obligations
4. Google user data
When you connect a Google service to Nili, Nili accesses Google data only after you provide permission through Google's authorisation process.
Depending on the Google service and permissions selected, this may include Gmail, Calendar, Drive, Search Console, Analytics, Google Ads, Business Profile or Merchant Center data.
For example, when Gmail is connected, Nili may request permission to read email information and, where enabled, send email on your behalf.
When Google Ads is connected, Nili may access advertising account information and campaign performance data that you authorise, such as campaigns, advertising metrics and related account information.
Nili uses Google user data only to provide the functionality requested or authorised by the user.
Nili does not sell Google user data.
Nili does not use Google user data for advertising purposes.
Nili does not use Google user data to determine a user's creditworthiness, insurance eligibility, employment eligibility or similar sensitive decisions.
Nili does not use Google user data to train general-purpose AI models unless we clearly disclose this and obtain any consent required by applicable law.
Access to Google data is limited to the functionality required to provide the connected Nili service.
5. Meta user data
When you connect a Meta service to Nili, Nili accesses information only after you authorise the relevant permissions through Meta's authorisation process.
Depending on the services and permissions you select, this may include information relating to Facebook Pages, Instagram professional accounts, WhatsApp Business, messages, posts, media, engagement, advertising accounts and campaign performance.
When a business connects WhatsApp Business to Nili and grants the relevant permissions, Nili may access and process WhatsApp Business account information, business phone numbers, conversations, messages, message metadata, and customer or contact information associated with those interactions. Nili uses that information to manage the connected WhatsApp Business assets, send and manage customer messages, and support customer communications through Nili.
When a business creates, submits, lists or deletes a WhatsApp message template in Nili, Nili sends that request to Meta for the business's WhatsApp Business Account. Nili stores the template name, language, category, content, example values, approval status and any rejection reason Meta returns, so the business can see whether Meta approved the template.
Nili uses Meta data only to provide the functionality requested or authorised by the user.
Nili does not sell Meta user data.
Nili does not use Meta user data for advertising purposes unrelated to the functionality requested by the user.
Nili does not use Meta user data to train general-purpose AI models unless we clearly disclose this and obtain any consent required by applicable law.
Access to Meta data is limited to the functionality required to provide the connected Nili service.
6. Shopify data
When a merchant connects a Shopify store to Nili, Nili may access the Shopify data necessary for the functionality that merchant has enabled.
Depending on the permissions granted, this may include:
- Store information
- Products
- Orders
- Inventory
- Customer information such as name, email address and phone number where authorised
Shopify customer information may be used to provide customer service, Website Chat, customer communications, follow-up and marketing communications, and other functionality authorised by the merchant.
Nili only accesses Shopify data required for enabled functionality.
Nili does not sell Shopify customer data.
Nili does not use Shopify customer data for unrelated purposes.
Nili supports Shopify's customer data request, customer redaction and shop redaction processes.
7. AI processing
Nili uses artificial intelligence and machine-learning technologies to provide its services.
Information submitted to or accessed through Nili may be processed by AI systems and technology providers used to operate the service.
For example, where authorised by the user, Nili may analyse business communications, marketing data, website information, advertising performance or customer interactions to generate summaries, recommendations, insights or other business assistance.
We use appropriate contractual, technical and organisational safeguards when working with service providers.
Nili does not use customer business data to train general-purpose AI models unless we clearly disclose this and obtain any consent required by applicable law.
8. How we share information
We may share information with service providers that help us operate Nili, such as providers of:
- Cloud infrastructure
- Database services
- Authentication
- AI and machine-learning services
- Analytics
- Security
- Customer support
- Communications
- Payment processing
- Business and marketing integrations
These providers process information on our behalf and are required to protect it appropriately.
We may also disclose information where required by law, legal process or to protect the rights, security or property of Nili, our users or others.
We do not sell personal information.
9. Data security
We use technical and organisational measures designed to protect information from unauthorised access, alteration, disclosure or destruction.
For connected services, authentication credentials and tokens are stored using appropriate security controls, including encryption where applicable.
Access to customer data is restricted according to business and user permissions.
However, no internet-based service can guarantee absolute security.
10. Data retention
We retain information for as long as reasonably necessary to provide our services, maintain business records, comply with legal obligations and resolve disputes.
When you disconnect a third-party integration, Nili will stop using that connection and will handle associated credentials according to our data-retention and deletion procedures.
When a business disconnects WhatsApp Business from Nili, Nili stops using that WhatsApp connection. Access credentials and tokens for the connection, and WhatsApp-related data retained by Nili, are handled according to those data-retention and deletion procedures. You may request deletion of that information, subject to information that we are legally required or permitted to retain.
When Shopify requires a customer or shop redaction, Nili deletes or anonymises the applicable Shopify data as required by that request and applicable law, subject to information that we are legally required or permitted to retain.
You may request deletion of your account and personal information, subject to information that we are legally required or permitted to retain.
11. Your rights
Depending on where you live, you may have rights concerning your personal information, including rights to:
- Access your information
- Correct inaccurate information
- Request deletion
- Restrict or object to certain processing
- Request portability of certain information
- Withdraw consent where processing is based on consent
To exercise applicable rights, contact us at support@nili.team.
12. Third-party services
Nili integrates with third-party services. Those services have their own privacy policies and terms.
These may include Google, Meta (including Facebook, Instagram and WhatsApp Business) and other providers of business, communication, marketing, advertising, accounting, CRM and productivity services.
When you connect a third-party service, you authorise Nili to access the information permitted by the relevant permissions.
You can disconnect integrations through Nili where that functionality is available.
Your use of third-party services remains subject to the applicable third party's terms and privacy policies.
13. International data transfers
Nili and its service providers may process information in countries other than the country in which you live.
Where required, we use appropriate safeguards for international transfers of personal information.
14. Children's privacy
Nili is a business service and is not intended for children.
We do not knowingly collect personal information from children where prohibited by applicable law.
15. Changes to this policy
We may update this Privacy Policy from time to time.
We will publish the updated version on this page and update the "Last updated" date.
16. Contact
If you have questions about this Privacy Policy or Nili's handling of personal information, please contact:
Nili
Email: support@nili.team
Website: https://nili.team